As we know, Sales and Marketing team develop custom and sometime high level of complex report . Often I learned marketing people find Salesforce reports responding real slow, come across times out issue
Whenever I come across this situation I try to follow basic techniques/ practices to make report run faster. In dreamforce'13 developer event I came across bunch of sessions which very informative and helpful in creating effective reports that makes Salesforce respond fast
The standard guidelines shown in the video below will help in lowering the data calls significantly and resulting in boosted performance of report. I recommend for non-technical users to go through this quick video and help yourself in taking advantages of reporting in Salesforce
Read cheat-sheet for more
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